Top 5 Business Finance & Solutions Apps in Kenya: Q4 2024 Performance

In the fourth quarter of 2024, the business finance and solutions app market in Kenya showcased varied performance across the top applications. Here’s a detailed look at the weekly trends in downloads and active users, as reported by Sensor Tower.

M-PESA for Business from Safaricom PLC maintained a steady download rate, fluctuating between 4.4K and 6.2K weekly. The app experienced a peak in active users at about 220K in early December, before slightly declining to approximately 196K by the end of the quarter.

Kopo Kopo - Payments and Loans saw its downloads start at 1.7K, reaching a high of 3.4K in early October, and gradually decreasing to around 1.9K by the year's end.

PayPal Business demonstrated a moderate download trend, peaking at 2.6K in late October. Active users remained fairly stable, closing the quarter at around 7.7K.

Accounting App - Zoho Books from Zoho Corporation reported consistent downloads, hovering between 1.1K and 1.6K weekly. The app's revenue peaked at $170 in early December, with active users rising to about 4.5K by the end of the quarter.

CoopOnline displayed a steady download pattern, ranging from 1.1K to 1.4K weekly. The app did not report active user data.

These insights highlight the dynamic landscape of business finance solutions in Kenya, with each app showing unique trends in user engagement and downloads. For more detailed insights, visit Sensor Tower.